An interesting addition which will likely find lots of use in this game, and thankfully fairly inexpensive... unless you happen to have a dozen or more teams at your school and they ALL want one or two of them.
Perhaps a more important point is that while I see the rope is "nylon braided" and 4' long, I don't see a diameter spec. That will be very important for tech inspectors as now teams can purchase and use up to a 4' length of braided nylon rope from pretty much any supplier. Tech inspectors will need to know what diameter or other specs are required to ensure legal rope is used.
I also wonder is whether VEX has a strategy for releasing new components during the competition season.
For instance I have seen several teams put a lot of effort into desiging around the "no string" rule, and now their efforts have been made somewhat redundant. Not a big deal, that happens a lot in the real world as technology advances, but it could be a big deal as we get closer to the Championships.
I'd be interested in hearing from VEX on their thoughts behind the impact that intoducing new technologies has on teams, and on the game.